• Wolfe Herd seems to know to make things stand out and turn them into an emotional connection (min 3:00): https://www.youtube.com/watch?v=izJOpdRTe-4
• Her description of how she came up with Tinder’s brand campaign that pushed it to success is awesome (min 8): https://www.youtube.com/watch?v=izJOpdRTe-4
• Also came up with an ingenious marketing campaign for Bumble (min 22:10): https://www.youtube.com/watch?v=izJOpdRTe-4
• She said her belief that Tinder was not going to work for women made her come up with the idea of women-first app (min 9:00): https://www.youtube.com/watch?v=izJOpdRTe-4
• Wolfe Herd solely came up with the idea that women will be make the first move and stood up against criticisms (min 15:10): https://www.youtube.com/watch?v=izJOpdRTe-4
• Bloomberg also mentions that She was successful as Tinder’s first vice president of marketing.
• She is/was a handworker, telling The Terms in 2017 that she could wake up every two hours during the night to check her emails: https://africa.businessinsider.com/news/bumble-cofounder-whitney-wolfe-herd-is-returning-as-ceo-take-a-look-at-her-career-and/w6qhbfx