Q2 2025 Bumble Earnings

Q2 2025 Earnings Call Summary

CEO Whitney Wolfe said four months ago she returned to the company to reset their strategy towards quality over quantity when it comes to how they operate, revenue and member base.
Wolfe said they have removed over $100 million from their cost base through streamlined operations, reduced headcount and more efficient marketing engine.
The $100 cost base savings so far include approximately $40 million related to the June workforce reduction.
Wolfe said they are only spending where it's absolutely necessary i.e. they are not planning to put every dollar cost savings into products (Q&A).

Wolfe said the majority of the payer declines in in Q2 was related to the end of legacy promotions in lower-monetizing regions. "The majority of this quarter's payer decline came from the phase out of a legacy strategy related to promotions, which were skewed towards certain of our lower monetizing noncore markets. As of late April, we have been reemphasizing our core of sustainable full-price subscriptions," she said.
Wolfe said subscriptions now represent 80% of total payers up from 70% in Q1.
CFO Ronald Fior said pricing was boosted by the changes they made to monetization and some pricing optimization (Q&A).

Wolfe said to assess the quality of user using their Beehive Fit Framework, the use three categories: approve (members showing high intention, effort and alignment to the experience they are building i.e. high quality daters), improve (those with the right intentions but who need guidance and better tools to improve their profiles) and remove.
Wolfe said approved members monetize at double the rate of improved members.
Wolfe said they believe eliminating "remove cohort" will lead to a more quality platform even if it causes a near- term headwind to payers.
Product launches are expected to lead to near-term attrition from lower intent members.