• In Line, $5:00: Evercore expects customer acquisition investment to rise significantly alongside product refresh, causing uncertainty on 2026 forecasts. It expects gross margin to continue to rise on direct billings. It’s monitoring for an inflection in user and payer growth as product innovation rolls out and evidence that profitability from gains from sales and marketing and direct billings is sustainable.
• Underperform, $3.50→$3.30: BofA cited declining revenue growth, limited medium-term visibility, and soft dating industry trends.
• Equal Weight, $5.50→ $5.00: Wells Fargo sees increased focus on new product launches and marketing spend as potential drivers for revenue growth in 2027. Wells Fargo expects improving Bumble app payer declines in the first quarter 2026 with a decline of 125,000 quarter-over-quarter versus a decline of 159,000 in the fourth quarter.
• Underweight→ Neutral: JPMorgan said Bumble pointed out that the heavy lift from its member quality reset was behind the company. Bumble app registrations and active users are stable year-to-date and net add trends expected to improve going forward.
• Equal Weight, $3.50→$4.00: Morgan Stanley analyst Nathan Feather said Bumble app registrations and active users have started to stabilize and financials "seem to be reaching a trough,".
• Neutral, $3.80→$3.90: Citi said Bumble’s Q4 results and Q1 outlook were better than expected. It cites Bumble's improved paying user trends for the target bump.