<aside>
💡
Assessment
- High-caliber CMO with repeated experience joining companies at inflection points (TripAdvisor, Roblox, Bumble).
- Her recent brand campaign at Bumble looks well-made.
- Demonstrates unusual product and performance-marketing literacy for a brand leader. She’s agile, technical and knows how to foster collaboration across the teams.
</aside>
<aside>
💪
Strengths
- She seems culturally fit
- Turnarounds and inflection-point operator
- She champions marketing accountability and ownership
- She has technical skills i.e. coding background
- Her relationship with other executives seems great
</aside>
<aside>
⚠️
Weaknesses
- She has a bias towards working again for founder-led companies (but seems to like Herd)
</aside>
<aside>
📁