• In 2019, the FTC sued Match Group for using profiles that had been marked as bots to incentivize users to subscribe. Match Group and FTC settled the case in 2025 and Match Group agreed to pay $14 million fine and eradicate deceptive practices. The FTC had claimed that 25% to 30% of new user registrations are fake.
• Recently, Match Group’s Head of Trust and Safety acknowledged that Tinder’s “selfie-verification” process is “pretty simple for a human to pass.”
• In a 2023 press release, Match stated that “nearly 5 million spam and bot accounts” were blocked in Q1 (either at sign-up or before a user sees them) across the portfolio.
• In 2019, Match Group stated “We catch and neutralize 85% of potentially improper accounts in the first four hours, typically before they are even active on the site. And 96% of improper accounts within a day.”
• In 2024, Tinder banned 203,778 accounts suspected as spam in Australia.
• A February 2025 investigation by The Markup and Pulitzer Center's AI Accountability Network found that Match Group keeps record of bad actors but take no measures to properly ban them from its apps or prevent them from re-signing up after being banned (Aron: came across reviews where users who had been banned were able to sign up again). "During multiple tests, we successfully created new accounts without needing to change the user's name, birthday, or profile photos," statistical journalist Natasha Uzcátegui-Liggett said in the report.