Impact of DMA on Meta Platforms

Proportion of EU revenue

In Q1 2025 earnings, CFO Susan Li said the region affected by the DMA was responsible for 16% of the worldwide revenue in 2024 — about $26 billion.

It appears the EU Commission is compelling Meta to offer a truly free, no-ads version of its service to non-consenting users.
Apparently, the caveat to not choosing personalized ads is having to view “unskippable ads " like in TV.
Meta said in November that it will introduce unskippable ads for a few seconds in the less personalized ads model.
According to Meta, users rarely notice personalized ads.
GPT: Does Meta’s less personalized model meets the requirements of GDPR?
GPT: Does DMA allows unskippable ads?
GPT: Does EU consumers prefer unskippable ads over personalized ads?
GPT: Can Meta offer more than one model to meet EU’s DMA?
Legal Expert opinions
Similarities between Apple’s ATT and DMA
Impact of ATT on Meta’s CPM and Impressions
Analysts opinions
Current estimates of the impact of DMA
Measures taken by Meta to offset the impact of ATT