Advertising market Competitiveness (based on 2025 revenue and Magna ad market projections)

1. Google (26% ad market share)
2. Meta Platforms (20% ad market share)
3. TikTok (6% ad market share)
4. TikTok (3.4% ad market share)
5. Snapchat (0.6% ad market share)
6. Pinterest (0.4% ad market share)

• Market share calculations